Today’s word of the day: eleemosynary
\elihMAHsuhnairee\ adjective: of, relating to, or supported by charity

I’ve been working in marketing for three years and now I have a completely different understanding of all print, television, radio, or digital advertisements, commercials, and messages. Gone are the days when I thought “oh, that’s pretty,” or “hmm, kind of weird but I’m sure I’ll remember it.” I come across the simplistic of ads and think, “I wonder what it might look like with a lighter PMS color,” or “Geez, I can only image how many versions this designer had to work with.” Less is more… marketing resources.

Therefore, I’d like to bring your attention to a pop-up advertisement that was recently delivered to my computer at work:

Now, while I usually steer clear from these types of advertisements, something unusual caught my eye right away (besides the fact that when scrolling over the little people, they flip upside down). The advertisement calls upon you to click on your age, ranging from 16 – 60+. Simple, right?

However, the person above 60+ looks exactly the same as the little blonde in the 16-19 range. Furthermore, the same happy boy is pictured under 25-29 and 45-49. Same goes for the brunette under 20-24 and 40-44 in a star-wars-like hair-do. Thus, technically, this advertisement indirectly states that those aged 60+ will never look a day over 19. Or someone aged 25-29 can have just as bright of a smile as someone who is 45-49 (and no frown lines). Heavens, one might be tempted to avoid picking their age (which is well known as a sensitive subject for some) and pick the little figure that most resembles their physical appearance.

Nevermind the people for now, everyone in the picture is driving a blue car. What about the drivers in the world who have red cars, white cars, green cars? Will they feel excluded from this ad, which clearly caters to those with a taste for blue. Dupont tells us that in 2007, white was the most popular color in North America, making up 19 percent of all vehicles. And Silver, black, red and gray rounded out the top five. Blue was #6.

Clearly this is just me, and my mindless marketing, but I do feel that my thoughts and suggestions cater to an eleemosynary cause. For example, today I noticed a man going into the Kinkos on Park Avenue. He tried opening the right door first, which was locked. He then, through the process of elimination, chose the left door which swung open easily. I have frequented this Kinkos regularly in my three-year career, and guess what? Every time, I choose the right door. This obviously needs a focus group.